OMOLON Energy Drinks

OMOLON Energy Drinks - Fan Project

I started this project as a way to practice my graphic design skills in creating an energy drink ad. But it quickly grew into a full-scale project where I developed the product, created a prototype website to start learning web design, directed advertisements, and collaborated with other content creators.

The results for a project that started simply for personal studies, ended being one of my proudest works! Check out the process and results below.

How it started:

When I wanted to create the energy drink product, I first modeled a normal energy can, but then wanted to expand my horizon with creating a Sci-Fi bottle inside the world of Destiny 2. Within the game, there is a weapon factory that deals with liquid-infused ammunition, so the whole idea sparked with:

"What if I turned this idea of liquid ammo, into an energy drink?"

I then got inspired to start creating with this new idea if the product could be shipped as a new assets for players in games, as well as how could we target the audience to believe this is a new real product?

What is Omolon?

"OMOLON" is weapon factory brand, inside the world of Destiny 2, a game created by Bungie.inc. They create "Liquid-infused" lightweight weapons. When thinking about the design I decided to model the energy drink as if it was a "flash" grenade to match their military aesthetics.

More specifically to match their design philosophy!

"Powered by barely understood technology."
"Experimental, bordering on irresponsible."

Read about OMOLON's background in this link !

Design Process & Direction

FIGMA Website Protoypes

FIGMA is a software I have been meaning to learn, and thanks to this project, I kickstarted to learn of it, and have actually loved how great the software is, specially for protoypes and creating high fidelity versions based on the prototypes. Click on the image to see the protoypes of the OMOLON website and how it ended showing in the final website!

Product Renders and Graphics

Advertisement Videos

When creating the advertisement we made a total of 4 videos to present the product as if it was inside the world of "Destiny 2" The main trailer consistent in being the one presenting the product as a whole and what it does, then for each drink we made parody videos of what they do, collaborating with other content creators from the community!

OMOLON Energy Drink's Website

To finalize the project, I thought about actually making a functional website to guide viewers to see more about this product and study the data to see how much people were interested in these products!

Click the image for a website preview

or the link below!

https://zerosev.wixsite.com/omolone-drnks

The Data & Results

This fan-project reached a total accumulated of 1.5 MILLION Impressions, accross Twitter, Instagram, Youtube, Reddit & Tiktok! With a whoppin total views of 281,000+. The website got visited a total of 4,000 people from across the globe in the first week it released! Seeing this data was really interesting to study and see how far the video reached out!